1.4.2 Advanced Ads – Google Ad Manager Integration
The Google Ad Manager integration for WordPress connects your website to Google’s popular ad servers. It allows you to place ad units on your site without having to touch any code or deal with the complex combination of headline and body tags they usually require you to implement.
In case you don’t know, Google Ad Manager (formerly known as Google DFP Ad Management System, DFP) handles ad management in the cloud and is free for small to medium sized sites.
Load and place ad units from your Google Ad Manager account without touching any code
No need to manually match header and body codes
Automatically import all ad units in bulk
Create adaptive ad units
Select ad sizes to display by available space
Targeted key/value pairs
Works with advanced ad features such as automatic content injection, display and visitor conditions or cache destruction
Works out of the box on AMP pages
Determine when and how ad containers collapse to prevent white space on your site
Works with Google Ad Manager and Google Ad Manager 360