Best Practices for WordPress Internal Links

in SEO on November 3, 2020

Internal linking is crucial in WordPress for several reasons. Internal links help to increase organic traffic by 40%.

In addition to that, internal links in WordPress help.

Your viewers can easily navigate your website
It builds and improves the structure of your website
Spread link fairness across the site
Retaining visitors on your website
Help Google crawl your website
Build your SEO
There’s more.

This article covers some of the simplest, if not the best practices for internal linking in WordPress. Let’s get started!

1. have a great content marketing strategy

You won’t be able to create internal links unless you have a lot of quality content on your WordPress site.

That’s why having a great content marketing strategy is crucial. However, writing a lot of content isn’t enough. You have to actually write something of value that addresses the problems of your audience.

While you may have created great content, it will be meaningless unless it answers the questions that your audience is seeking. Therefore, make sure you know your target audience before creating your content marketing strategy.

Also, focus on creating keyword-rich content. It is also important to have the right keywords in the right places. You can hire a content marketing expert for this task or use a keyword research tool to increase your organic traffic.

Once you have enough of the right content, you can create plenty of internal links to improve your internal linking strategy.

2. Avoid overuse of anchor text

It’s definitely a good idea to use anchor text in your internal linking strategy. Nonetheless, overusing this strategy can backfire on you. In fact, MicrositeMasters.com found that sites that overused money terms were heavily penalized by Google Penguin.

So, be sure to use anchor text carefully, rather than using the same anchor text every time you create an internal link.

Also, it’s better to use anchor text than to use images for links. Unless the image link is not the primary source of the link and the image contains the appropriate alt-tex. avoid optimizing the anchor text. Instead, use natural sentence fragments, highlight them, and link them. Beyond that, unnecessarily stuffing blog posts with keywords isn’t a good idea either.

Not just for interlinking strategies, these tips will also come in handy when you start blogging to writing amazing blog posts.

3. ensure that image links have Alt attributes.

Image links with alt tags act as anchor text for text links and will send ranking signals to search engines. Therefore, make sure you add relevant alt-texts to all of your images.

If you have a lot of images on your site, a tool such as Image SEO Optimizer can help you. This plugin can automatically create relevant image names and alt-texts.

Image SEO Optimizer Settings Dashboard

You can also use it to find out which image links don’t have any alt text. Once you connect to their API, you’ll be able to see at a glance how many images in your media library don’t have any alt text.

4. Avoid linking to top pages

The top pages on your website, such as the home page and the contact us page, usually link to the main navigation menu. Therefore, avoid redirecting more links to these pages.

Instead, linking to your blog posts is a much better idea. This will help you strengthen your internal links and pages, increase your site’s crawlability, and improve your site’s SEO.

5. manual internal linking

Although it can take a lot of time, this method is very effective compared to other methods. To help manually link the different posts in the main post content, WordPress has a number of linking tools. You can use the advanced linking option to search for posts and link them.

6. Using plug-ins for automatic internal linking

While it may be more effective to manually link to your blog posts, it becomes difficult if you have hundreds of blog posts on your site.

In this case, you have to curate countless pages and then decide which ones to link to.

This is where plugins come into play!

Unlike the manual method of internal linking, using a plugin for automated linking will save you a lot of time. When you use a plugin like this, it’s also easy to edit old content for internal linking.

Here are some of the plugins you can use for automatic internal linking.

7. Using DoFollow links

One of the main reasons webmasters make internal links is to optimize the SEO of other pages.Don’t ruin it by turning internal links into nofollow.

DoFollow links use an HTML attribute that tells search engine robots to follow a link to its destination. This passes the “link juice” of your page to any page you link to.

For most links, the link value is allowed to follow to and from internal pages without restriction. In WordPress, this is easy because the links you add are already do-follow by default. though for some pages, such as privacy policies, and always using nofollow on affiliate links, it’s okay because they’re not important for SEO purposes.

8 Don’t insert too many links per page

The more links you insert on a page, the less link juice they send to the page it points to. And if the content is poorly structured, your visitors won’t want to scroll down the never-ending list of resources.

In addition, too many links can send spam signals to search engines, negatively impacting your page authority.

Therefore, limit the number of outbound links to boost the SEO of the pages you link to.It’s best to limit the number of links to any page to less than 100. Although, according to the

9. Insertion of valuable links

Internal linking requires a user-centric strategy in order to add value and information. Here, providing value to the reader is more important than the value of links scattered throughout the site.

An important benefit of internal linking is that it increases user engagement. When users see that a link is informative and fits into the context of the content, they usually click on the link.

Even if the link is external, it doesn’t matter. If the reader finds it interesting, he or she will click on it.

In the case of internal links, visitors will stay longer and immerse themselves in your website experience.

Content links send a powerful signal to search engines, as well as users, that the content you’re linking to is valuable. Your readers crave it, so internal linking helps them. At the same time, you are also improving your SEO.

Therefore, internal linking only works if your links are valuable to your readers.

10. Insertion of relevant links

Internal linking is not as technical as you might think. But that doesn’t mean that you will have to link just for the sake of linking. Make sure to link to content that is relevant to the context of the source.

For example, if you have a page about photography on your site, linking to a page about fitness will not make sense because there is no connection between the two.

11 Don’t bundle optimized internal links in the footer

This strategy was popular a few years ago. This means that if your website has thousands of pages, it will reproduce into tens of thousands of spammy links. What’s more, search engines may even penalize your site.

Instead, put as much thought into your footer as you do into your page header. Include useful links, such as to your contact page or social profiles.

12 Use breadcrumbs

Breadcrumbs are a navigational hierarchy that will help you keep track of your current position on your website and help you maintain an organized hierarchy.

Adding breadcrumbs to increase traffic

Google also recommends breadcrumbs to boost SEO.The good news is that most of the best WordPress themes offer this feature.

However, if your theme doesn’t offer breadcrumbs, you can use the Yoast SEO plugin for WordPress to implement it. Simply install the plugin, go to your dashboard, and navigate to SEO Options. Find the internal links and enable the breadcrumb option.

Here are a few more quick tips for internal linking in WordPress.

If there’s no way to use keywords in your content, consider adding them as “related links” at the end of your page or post.
While SEO is essential, create every internal link keeping visitors and clicks in mind.
Be descriptive and let visitors know the advantages of clicking on the link.
Use powerful and compelling action words.
If you have a new post that relates to an old post that is highly valued, add a link and vice versa.
Use tools like Google Search Operator to search for relevant pages on your own site.
Internal linking doesn’t have to be an overwhelming task if you know the strategy and apply it correctly.

When you build internal links, always keep your users and clicks in mind. Users should be able to naturally click on links and find out what information they are looking for. All in all, avoid creating internal links just for the sake of creating them.

Also, since WordPress offers a plethora of plugins to assist you in building internal links – why don’t you just take advantage of it?

And as much as possible, avoid linking to your top pages and keep the total number of links to a page or post to less than 100.

Following these tips will help you build your internal links with little to no difficulty.

Source: wpexplorer.com

Categories: SEO

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